Fusion… coming soon
A new British surf film is in the making.
I don’t want to be alarmist but could we be on the verge of losing one of our greatest freedoms: self regulation.
Painting in watercolour and riding a wave are activities connected within the same essence – making art with water. (Words by Luciano Burin – read this article in its original Portuguese on Luciano’s blog www.surfecult.blogspot.com)
As from September, T-shirt of the Week will become T-shirt of the Month (just for the colder months). This means we’ll still be bringing out some great tees, but instead of just being available for one week they will now be available for four weeks.
So, to kick things off, this T-shirt of the Month is ‘Books Is Power’ by Andy J Miller

Our team rider Sam Boex also is a grand designer. Sam and his brother are in London this week showing their stuff at Tent at the Trueman Brewery on Brick Lane so if your in the area go and say hello, if your not have a look at their site if you like.www.boex.co.uk
The week was a great success and its great to see them getting there stuff out there.

We just lauched a new blog. It’s called howies look.
Everyday after lunch sometime, we will blog an picture from our image server.
So much great stuff doesn’t make the catalogue and it’s a shame to keep it hidden here.
So here it is.
On this episode of Hi-Shredability they are doing something a bit different. Yes it’s still all about the surf. But this isn’t about some famous surfer we’ve all heard of. No, this episode is about kids contributing to the culture and helping to shape the next generation of surf. FULL STORY »
Underneath the Golden Gate Bridge
A nostalgic glance back at San Francisco surfer Jimmy Holt
Mentawai Dreaming
Mark Sankey and Alexa Poppe uncover the isolation and challenges of the Mentawai Islands, and consider the challenge of balancing tourism and sustainability.
The life of Jai
Jai Lee's personal struggles and addiction to noseriding have twisted his creativity
El Mar, Mi Alma
A visual love song to the surf blessed land of Chile.
Be Breizh!
Mark Sankey and Alexa Poppe explore the underrated delights that Brittany has to offer.
Taiwan untouched
Neil Armstrong gives us a taste of what to expect.
Pismo Beach. For better or worse
Dan Hamlin and Jeff Pfost contribute a photo essay on Kelly Slater's worst wave.
Tyler Warren Experiments
Tyler Warren pilots a steady course through the hype.
Castles made of sand
Sam Widdows swaps London for Nicaragua, and finds an entirely different tube ride.
Dont Jump Off the Pier
A brief history of surfing in the north-east of England.
Forty Bonzer Years
Malcolm Campbell lists fourty notable things to represent the forty years of the Bonzer.
Mission: possible
Portugal explodes onto the global big wave circuit.